Presage Cocktail Time ‘The Aviation’

This timepiece is from the Presage Cocktail Time collection, watches inspired by the Japanese cocktail culture in Tokyo’s sophisticated Ginza area, each named after a specific cocktail. This particular design is named after ‘The Aviation’ cocktail – taking its blue/violet hues from the crème de violette ingredient. In Japan, traditionally ‘Nomunication hour’ – a hybrid of nomu (drink) and communication – is after 5pm, when it’s cocktail hour and time to talk things over. The Seiko Presage Cocktail Time collection was inspired by this Japanese tradition of finishing the working day off with a cocktail and a chat – with each timepiece named after drinks mixed by Hisashi Kishi, head bartender and owner of Star Bar in Tokyo’s Ginza area and a past winner of the International Bar Association World Championships. Seiko Presage: Timeless looks, precisely Japanese mechanical timekeeping. Minimalistic watch designs with a distinctly Japanese aesthetic.